The ability to capture and leverage customer demographic, transaction, and other behavioral data is crucial to compete in an ever-growing digital world. While retailers may have years of customer transaction data, they are often only tapping into a fraction of that information available to them.
Spend your lunch hour with Cardinal Solutions learning about real-world implementations and how to take advantage of your data to generate value through customer analytics.
Real World Examples
Targeting Product Recommendations
Understand how a retailer used customer clustering, demographic data and transaction history to provide customized product recommendations.
Learn how fortune 500 retailer used customer data to build and validate a model to deliver targeted promotions (right offer, right time, right target).
Discover how a retailer leveraged customer clustering to be smarter about marketing campaigns and discounting by correlating customer habits in its top 3 segments with marketing, regional and other demographic data.