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Capturing Value from Customer Data

The ability to capture and leverage customer demographic, transaction, and other behavioral data is crucial to compete in an ever-growing digital world. While retailers may have years of customer transaction data, they are often only tapping into a fraction of that information available to them.

Spend your lunch hour with Cardinal Solutions learning about real-world implementations and how to take advantage of your data to generate value through customer analytics.

Real World Examples

Targeting Product Recommendations

Understand how a retailer used customer clustering, demographic data and transaction history to provide customized product recommendations.

Targeted Promotions

Learn how fortune 500 retailer used customer data to build and validate a model to deliver targeted promotions (right offer, right time, right target).

Customer Segmentation

Discover how a retailer leveraged customer clustering to be smarter about marketing campaigns and discounting by correlating customer habits in its top 3 segments with marketing, regional and other demographic data.

Presented by

Lead Data Scientist

When:

April 19, 2018
11 a.m. - noon

Register Now


Agenda:

  • Predictive Analytics 101
  • Trends and Opportunities
  • The Data that Drives a Good Model
  • Technology Options*
  • Real World Examples
  • How to Get Started

*Learn how Microsoft Azure and Machine Learning can reduce implementation time and drive a 3-week production-ready pilot.

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