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Midwest UX Conference 2017

Cardinal is excited to take part in the 2017 Midwest UX conference hosted in our home city, Cincinnati! Ramya Mahalingam, UX Designer in our Charlotte office, has been selected to present. Plus, you can connect with several members of our UX practice throughout the conference!

The Influence of Cultural Relativism

Cultural relativism is the understanding that a person’s behaviors and activities should be interpreted in the context of their own culture. We rely heavily on this principle to understand user groups in order to design digital systems for them. Our current models for understanding and quantifying cultural relativism are on the international scale; we see Americans as a group distinct from Japanese, who are again distinct from British. However, this may not be enough. The current socio-political climate in America demonstrates that the cultural influences even within a nation might be misunderstood. This talk will explore some of the current frameworks we have to understand culture, and propose ways to better work them into our design practices.


Memorial Hall
1225 Elm St.
Cincinnati, OH 45202


October 12-14, 2017

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