Sharing leads to better solutions.

Personas Non Grata No More

Personas are a valuable tool to help guide product decisions by enabling team members to stay focused on users’ needs, behaviors, motivations and impediments. In this session we’ll use team activities to experience how personas are different from roles and demographics and why having your team empathize with users is important.

Come join us as we explore:

  • What user personas are
  • Why they are valuable
  • How personas help you generate successful user stories
  • How to avoid common pitfalls when creating personas

Presented by

UX Designer

Jessica is a determined dreamer, a coffee-drinker, a UX Designer and a human being in Cardinal’s Cincinnati office. Her experience and easy going personality enables her to empathize with the users as well as any team she’s a part of. She’s a multidisciplinary designer & developer with a focus on providing elegant solutions to user problems, and she’s not afraid to admit that bacon might be the best meat in the world. Jessica is nothing less than unique!

Business Analyst and Project Manager

Kris is a Business Analyst (CBAP) and Project Manager (PMP) with Cardinal Solutions Cincinnati office. She has over 15 years’ experience working on application development projects for financial, healthcare, retail, and technology companies. Kris has worked on a variety of projects as a Business Analyst, Business Process Consultant, Tester, Project Manager, and Trainer.


Cardinal Solutions 
7755 Montgomery Road
Suite 510
Cincinnati, OH 45236



July 27, 2017
8:15 a.m. - 9:15 a.m.

Breakfast will be provided.

Register Now