Personas are a valuable tool to help guide product decisions by enabling team members to stay focused on users’ needs, behaviors, motivations and impediments. In this session we’ll use team activities to experience how personas are different from roles and demographics and why having your team empathize with users is important.
Come join us as we explore:
- What user personas are
- Why they are valuable
- How personas help you generate successful user stories
- How to avoid common pitfalls when creating personas