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Own a Business? Stop Buying Phone Systems!

We have all been groomed for years to use the telephone. It's how we communicate. What we should be saying, nostalgically, is that's how we used to communicate. In today's technology world, it's very antiquated. Picking up a handset, trying to figure out if you have to dial an 8 or a 9 or just the number, and then remembering the number, then making sure that you don't dial too slow, then finally getting the call through.

If you are a business leader within a business today, there is a healthy chance that the someone in your business is responsible for a phone system. There is also a healthy chance that it is probably one of the neglected technologies in your organization. It's not fun. It's not sexy. It's sure not exciting. It's a phone. The premise has been the same for about 140 years. Pick up the handset, it makes noise. And we spend so much money on these things. But unfortunately, they only add so much value to your business. If you really want to add value, you should look at how your business communicates.

Communication solutions provide much more than telephone service. They provide presence, instant messaging, video conferencing, meeting integration, whiteboarding, screen sharing, and document sharing. All of this while being anywhere in the world at any time of day. Would you rather pack the desk phone into your bag and travel with it or simply open your laptop to be connected to everyone?

Today's solutions such as Skype for Business allow you to do all of that as well as have dial tone for your employees. Here are a few bullets outlining why you should look at Skype for Business, especially the one that's included in Office 365, to improve your business communications (and your expense budget).


Since I started this article talking about phones, I'll start the list talking about phones. Skype for Business, when paired with Enterprise Voice, allows you to use your Skype account for a phone. This can be done through your laptop, a desk phone, a mobile phone, a tablet, or various other pieces of equipment. At the end of the day, it gives you dial tone and allows you to place and receive calls, use voicemail (integrated with your email), and track call history. If you use Outlook, you can also do click to call right from your address book.

Replaces: Phone System (Mitel, Cisco, Avaya, Nortel, Shoretel, etc)

Instant Messaging

Instant messaging is becoming more and more inherent in business nowadays. People are using it to chat with coworkers as well as people in other companies to collaborate and make progress quickly with few barriers. Presence is also a key component to instant messaging. It makes it signifanctly easier to collaborate and not interrupt your coworkers work progress.

Replaces: Jabber, Google Hangouts, IRC

Web Conferencing

I have yet to come across a business who is not using a web conferencing product in some capacity. This allows your organization to share presentations, whiteboards, other files, and even your screens with other participants. This technology have become ubiquitous in most businesses today.

Replaces: WebEx, GoToMeeting, Join.Me

Your business deserves to leverage a tool that is easy to use, integrated, and functional. Skype for Business covers all of those things for you and, if you're already on Office 365, the chances are good it's included in what you're already paying for!


About The Author

Senior Consultant

Jim is a senior consultant within the Business Productivity practice in Cardinal's Columbus office. His main focus is around Microsoft cloud technologies including Office 365, EMS, Azure, and Communications. Jim performs pre-sales technical services, as well as architecture and deployment for the practice.